contact us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

Vancouver, BC

Strategy and innovation firm


Grey Area is an advisory firm focused on strategy, innovation, and technology for mission-driven organizations. Grey Area helps organizations develop new products and services, explore the forefront of knowledge in their fields, and engage with people, ideas, and companies shaping the future. 


Chris Coldewey is the principal and founder of Grey Area. Chris brings over 15 years of expertise in strategy and innovation. Past lives include: head of strategy for development finance organization in India, strategy consultant at Monitor and future scenario planning firm Global Business Network (GBN), creator of event crowdfunding website, and wildlife field biologist.